Social Media Manager Resume Templates and Examples for 2024

Social Media Manager Resume Template Example

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Your social media manager resume should demonstrate a strong track record of creating content that connects with audiences and increases brand visibility. It’s important to prove to potential employers you can develop and execute successful social media campaigns across all platforms. Learn expert strategies to create a resume that impresses your dream employers.

How To Write a Social Media Manager Resume

To impress potential employers, consider using a premade resume template. Your social media manager resume should include these sections:

Contact information

Provide all of your best contact information in the header of your resume. Include your full name, phone number, email address, location, and a link to your online professional profile. Ensure your information is up-to-date so recruiters can contact you easily for an interview.

Profile

Much like a well-crafted Tweet or an engaging Instagram caption, your resume profile should concisely summarize you as a marketing professional. Here, you’ll describe what differentiates you from other social media strategists. Include your top skills, strengths, years of experience, and a unique value proposition that aligns with the job requirements.

Key skills

Highlighting your key skills is like selecting the right hashtags for a viral post. Just as hashtags make your content discoverable and relevant to the right audience, emphasizing your unique abilities makes your resume stand out to hiring managers. Include both technical skills and interpersonal abilities to show you’re a well-rounded, fully qualified social media manager.

Resume writer’s tip: Use strong action verbs

Action verbs work like eye-catching visuals in a post — they draw the reader in and make your accomplishments stand out. Use these dynamic words in your resume to actively engage hiring managers and clearly illustrate the impact and effectiveness of your work. Consider using some of the action verbs below in the professional experience section of your social media manager resume:

Professional experience

Each post in a feed contributes to an overall story and brand image. And every entry in your professional experience section should build a clear picture of your career journey. Use this section to describe your key responsibilities, demonstrating the unique value you brought to each role. When you can, highlight significant achievements using metrics and specific examples.

Resume writer’s tip: Quantify your experience

Think about how you use metrics like engagement rates and conversion rates to demonstrate the effectiveness of your social media strategies. Take the same approach with your resume, quantifying your professional achievements to show your tangible, measurable results. Use percentages, dollar amounts, and other metrics to back up your strategy with data.

Resume writer’s tip: Tailor your resume for each application

The job market for PR specialists like social media managers is projected to grow faster than average over the next 10 years. To stand out from the competition, you’ll need a resume that translates as the answer to your potential employer’s needs. Each resume you submit should be uniquely crafted to resonate with the specific job and client you’re targeting.

Tailoring your resume shows that you understand and align with what the employer is looking for, just as you tailor content to fit the audience. Carefully read the job listing to identify key skills, tools, and attributes they seek to customize your resume with these keywords and requirements.

What if you don’t have experience?

As organizations continue to expand their customer reach, they’ll be looking to social media managers and PR specialists for help with their online presence. That means there will be plenty of opportunities for early-career professionals. To write an entry-level resume, leverage transferable skills, education, and experience to prove that you have the knowledge required for the job. Things like content creation, graphic design, writing, and data analytics will transfer well.

If you’ve completed any academic projects or internships, describe these experiences. You can also mention any volunteer work, such as managing social media for a club, small business, or local nonprofit. This will help potential employers see that you’ve put your skills into action.

Education and certifications

This section should showcase your academic background and any additional training that makes you a great fit for the social media manager role. Start with your highest level of education. Then, list any certifications that show you can keep up with this ever-evolving field. For entry-level managers, consider including relevant coursework to boost your credibility.

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A resume should be a forward-looking value proposition that showcases your most relevant accomplishments for a target role — not a rear view summary of your previous roles and responsibilities.