In a competitive industry like digital marketing, you need a powerful resume that communicates how your unique talents and expertise can generate value for potential employers. Demonstrate your ability to develop advertising strategies and exceptional content that speaks to your core audience.

Tell your unique story as a digital marketing professional, emphasizing how you’ve consistently found innovative ways to increase brand awareness, conversions, and user engagement for previous organizations. In this guide, we’ll provide expert tips and advice to help you translate your experience into an effective marketing pitch.

Key takeaways:

  • Highlight campaign achievements: Provide detailed descriptions of the digital marketing campaigns you’ve led in the past. Feature eye-catching metrics such as return on investment (ROI), sales conversions, and user engagement to convey the results of your contributions.
  • Incorporate technical skills: Highlight your knowledge of technology tools such as Google Analytics, artificial intelligence (AI), and customer relationship management (CRM) platforms.
  • Feature relevant keywords: Integrate key terms from the job description, such as content strategy, marketing automation, and search engine optimization (SEO) to achieve compliance with applicant tracking systems (ATS).

Digital Marketing Resume Templates and Examples (Download in App)

Digital Marketing Specialist Resume Example

Why this digital marketing specialist resume is strong:

This resume stands out with its clear format, a professional summary showcasing measurable achievements, and a comprehensive skill set. The quantifiable metrics, such as a 120% traffic increase, effectively demonstrate value. Learn more about creating impactful resumes here.


Beginner Digital Marketing Resume Example

Why this beginner digital marketing resume is strong:

This resume effectively showcases academic achievements, internships, and freelance projects. Including measurable outcomes, like a 25% increase in visibility, demonstrates impact. Find more tips for writing your first resume here.


Creative Digital Marketing Resume Example

Why this creative digital marketing resume is strong:

This resume emphasizes creativity and measurable campaign success. The rebranding initiative demonstrates leadership and vision, while metrics highlight the ability to deliver results. Learn more about enhancing your resume here.


Digital Marketing Account Manager Resume Example

Why this digital marketing account manager resume is strong:

This resume highlights a client-focused approach, measurable campaign results, and budget management expertise. Its use of clear metrics underscores value. Explore tips on building client-focused resumes here.


Digital Marketing Analyst Resume Example

Why this digital marketing analyst resume is strong:

This resume showcases a clear understanding of metrics, campaign optimization, and actionable insights. Highlighting Tableau proficiency further distinguishes this applicant. Learn about featuring technical skills on resumes here.


Digital Marketing Assistant Resume Example

Why this digital marketing assistant resume is strong:

This resume emphasizes organizational skills and the ability to support marketing initiatives effectively. Demonstrating increased engagement metrics adds further credibility. Learn about listing certifications effectively here.


Digital Marketing Associate Resume Example

Why this digital marketing associate resume is strong:

This resume highlights versatility across multiple marketing disciplines. The measurable results demonstrate proficiency in executing impactful strategies. Discover more resume insights here.


Digital Marketing Consultant Resume Example

Why this digital marketing consultant resume is strong:

This resume emphasizes expertise in crafting tailored strategies and delivering quantifiable results. The inclusion of client success metrics enhances its effectiveness. Learn more about showcasing measurable achievements here.


Digital Marketing Coordinator Resume Example

Why this digital marketing coordinator resume is strong:

This resume excels by demonstrating organizational prowess and campaign execution skills. The focus on process improvements adds further credibility. Learn more about crafting results-driven resumes here.


Social Media Marketing Specialist Resume Example

Why this social media marketing specialist resume is strong:

This resume highlights the ability to increase engagement and develop effective strategies. Metrics such as a 50% growth in followers showcase measurable impact. Discover how to feature social media expertise here.


Content Marketing Manager Resume Example

Why this content marketing manager resume is strong:

This resume showcases leadership, strategic planning, and measurable results. The inclusion of a 300% blog traffic increase demonstrates a strong impact. Learn how to improve your resume content here.


PPC Campaign Manager Resume Example

Why this PPC campaign manager resume is strong:

This resume emphasizes expertise in budget management and ad performance optimization. It stands out with clear metrics like a 45% increase in conversions. Learn more about resume strategies here.


Digital Advertising Strategist Resume Example

Why this digital advertising strategist resume is strong:

This resume showcases innovation in video and programmatic advertising, with measurable achievements like a 40% increase in completion rates. Learn more about crafting impactful resumes here.


SEO Specialist Resume Example

Why this SEO specialist resume is strong:

This resume highlights technical skills and measurable results, such as a 50% increase in organic traffic. It demonstrates a strong foundation in SEO practices. Learn more about tailoring resumes for technical roles here.


Email Marketing Specialist Resume Example

Why this email marketing specialist resume is strong:

This resume highlights expertise in automation and segmentation with measurable outcomes like a 25% increase in retention. It demonstrates a clear focus on engagement. Learn more about writing effective resumes here.


Marketing Automation Specialist Resume Example

Why this marketing automation specialist resume is strong:

This resume focuses on technical expertise in automation and highlights measurable efficiency improvements like a 40% reduction in manual processes. Learn more about showcasing technical proficiencies here.


Digital Content Strategist Resume Example

Why this digital content strategist resume is strong:

This resume highlights a blend of creative and analytical skills, with measurable achievements like a 200% increase in traffic. The focus on audience engagement adds depth. Learn more about crafting engaging resumes here.


E-commerce Marketing Specialist Resume Example

Why this e-commerce marketing specialist resume is strong:

This resume emphasizes expertise in managing online storefronts and measurable sales growth. The 35% increase in sales demonstrates strategic impact. Learn how to craft measurable resumes here.


Brand Marketing Specialist Resume Example

Why this brand marketing specialist resume is strong:

This resume demonstrates expertise in building and enhancing brand identity, with tangible results like a 30% increase in customer loyalty. Learn how to feature branding skills effectively here.


Marketing Campaign Manager Resume Example

Why this marketing campaign manager resume is strong:

This resume emphasizes leadership in managing large-scale campaigns and achieving measurable results, such as a 35% ROI increase. Discover more tips on enhancing campaign-focused resumes here.


Performance Marketing Specialist Resume Example

Why this performance marketing specialist resume is strong:

This resume highlights expertise in paid media and campaign optimization with measurable outcomes like a 40% conversion increase. Learn more about creating performance-driven resumes here.


Influencer Marketing Specialist Resume Example

Why this influencer marketing specialist resume is strong:

This resume emphasizes partnership development and measurable impact, such as a 45% increase in campaign reach. The focus on creative collaboration adds a compelling dimension. Explore more tips for enhancing resumes here.


Growth Marketing Specialist Resume Example

Why this growth marketing specialist resume is strong:

This resume focuses on customer acquisition and retention with tangible results like a 50% increase in signups. It emphasizes scalability and strategic thinking. Learn more about how to build an impactful resume summary here.


Digital Marketing Text-Only Resume Templates and Examples

left
  • Digital Marketing Specialist
  • Beginner Digital Marketing
  • Creative Digital Marketing
  • Digital Marketing Account Manager
  • Digital Marketing Analyst
  • Digital Marketing Assistant
  • Digital Marketing Associate
  • Digital Marketing Consultant
  • Digital Marketing Coordinator
  • Social Media Marketing Specialist
  • Content Marketing Manager
  • PPC Campaign Manager
  • Digital Advertising Strategist
  • SEO Specialist
  • Email Marketing Specialist
  • Marketing Automation Specialist
  • Digital Content Strategist
  • E-commerce Marketing Specialist
  • Brand Marketing Specialist
  • Marketing Campaign Manager
  • Performance Marketing Specialist
  • Influencer Marketing Specialist
  • Growth Marketing Specialist
right

John Doe
[email protected] | (123) 456-7890 | New York, NY | LinkedIn | Portfolio

Experienced digital marketing specialist passionate about driving growth
A results-driven digital marketing specialist with nine years of experience optimizing SEO campaigns, managing paid media, and analyzing user data. Proven track record of improving web traffic by 120% and increasing ROI by 35% for e-commerce brands. Adept at creating targeted strategies to boost customer engagement and brand visibility.

Key Skills

  • Content marketing
  • Google Analytics
  • Keyword research
  • Paid social media campaigns
  • PPC strategy
  • SEO

Professional Experience

Digital Marketing Specialist | XYZ Digital Solutions | January 2018 to present

  • Spearheaded a paid media campaign that increased lead generation by 45% within six months
  • Optimized SEO strategies for a client portfolio, achieving a 120% increase in organic traffic
  • Managed a $150,000 annual marketing budget, reducing cost-per-click (CPC) by 20%

Social Media Coordinator | Bright Agency | May 2015 to December 2017

  • Designed and executed targeted social media campaigns on Twitter and Facebook, growing follower count by 80%
  • Monitored social media trends and conducted audience research to improve engagement
  • Coordinated cross-platform campaigns to align brand messaging

Education

Bachelor of Science in Marketing | University of Florida | Gainesville, FL

Certifications

Google Ads Certification | Google | March 2023

How To Write a Digital Marketing Resume Example

To write an engaging digital marketing resume that resonates with hiring managers, start by selecting a template to give your content a sound structure. Choose an elegant, professional layout that breaks out your experience into the following sections:

  • Contact information
  • Profile
  • Key skills
  • Professional experience
  • Education and certifications

1. Share your contact information

Provide your full name, phone number, email address, city, and state, along with URLs for your LinkedIn profile or personal website. Double-check that this information is accurate and current to ensure the hiring manager can easily contact you for an interview.

Example

John Doe
[email protected] | (123) 456-7890 | Los Angeles, CA | LinkedIn | Portfolio

2. Write a compelling profile summarizing your digital marketing qualifications

As a digital marketing professional, you understand the importance of quickly grabbing the user’s attention. In today’s job market, hiring managers and recruiters often spend less than 10 seconds during the initial screening. To make those seconds count, lead with a powerful opening summary that provides a concise yet dynamic overview of your career.

Start with a sentence that lists your title, years of experience, and three key skills that align with the job description. Round out your paragraph by highlighting your most notable campaigns and marketing achievements, preferably backed by strong metrics. This immediately shows the hiring manager you have the qualifications and expertise to succeed.

Profile Example #1

A digital marketing manager with eight years of experience developing data-driven strategies, managing SEO campaigns, and optimizing content for diverse audiences. Increased organic web traffic by 120% for a Software as a service (SaaS) client through an innovative content strategy.

Profile Example #2

A digital marketing specialist with two years of experience in social media management, content creation, and SEO optimization. Adept at boosting brand awareness and engagement through strategic digital initiatives.

3. Add an accomplishment-driven professional experience section

The professional experience section is the foundation of your digital marketing resume, allowing you to explore your most notable campaigns and accomplishments. Paint a clear picture of the campaigns you’ve led in the past. Emphasize your solid track record of developing successful digital strategies to drive brand awareness and engagement.

When crafting your bullet points, maintain a balance by establishing appropriate context for your achievements without overwhelming the reader. For example, say you led initiatives to drive conversions for an underperforming e-commerce site. In this situation, you might describe how you analyzed customer pain points to refine the shopping cart, resulting in a 15% increase in sales conversions.

Professional Experience Example #1

Digital Marketing Manager | Bright Marketing Co., New York, NY | January 2017 to present

  • Spearheaded a $500,000 annual budget for paid search campaigns, resulting in a 40% growth in conversions year-over-year
  • Increased email click-through rates by 35% by implementing A/B testing across campaign strategies
  • Developed and executed an SEO strategy that raised organic traffic by 120% within six months

Professional Experience Example #2

Digital Marketing Account Manager | Elite Marketing Agency | May 2017 to present

  • Managed accounts for 15+ clients, ensuring consistent campaign delivery and maintaining a 98% satisfaction rate
  • Increased customer retention by 30% through exceptional client engagement and performance reporting
  • Oversaw campaigns with budgets totaling $2 million annually, driving average ROI increases of 40%

Resume writer’s tip: Quantify your experience

Featuring a wide range of numbers, metrics, and monetary figures is a great way to establish a scope for your digital marketing achievements. For instance, you might highlight how your content strategies helped generate notable increases in user engagement, search rankings, or brand awareness.

Do
  • "Conducted keyword research and led initiatives to refine SEO strategy, resulting in a 25% increase in organic search visibility"
Don't
  • "Performed research to identify appropriate keywords and support SEO campaigns"

4. Include relevant education and certifications

Highlight your educational background and industry certifications relevant to digital marketing. Most employers will list a bachelor’s degree as a minimum requirement for these types of positions. To bolster your long-term career prospects, consider pursuing additional certifications to expand your digital marketing expertise. Google Adwords and Google Analytics certifications and credentials from the Digital Marketing Institute are particularly valuable.

Education

Template:

[Degree Name and Major] | [Graduation Date]
[School Name] | [City, ST]

Example:

Bachelor of Science (B.S.) Marketing | June 2023
University of California, Los Angeles | Los Angeles, CA

Certifications

Template:

[Certification Name] | [Awarding Organization] | [Completion Date]

Examples:

  • Google Ads Certification | Google | July 2023
  • HubSpot Content Marketing Certification | HubSpot | April 2022

5. List pertinent key skills

With your knowledge of SEO marketing, you know how to identify appropriate keywords to maximize search rankings. You can apply these tactics to prepare your resume for the ATS requirements. To cover all your bases, include a robust skills section that captures a broad range of marketing, technical, and interpersonal skill sets. This shows the hiring manager you’re a versatile candidate with the digital marketing knowledge and leadership traits the organization is looking for.

Below, you’ll find a list of skills to consider adding to your digital marketing resume:

Key Skills and Proficiencies
Account-based marketing Brand messaging
Content strategy CRM tools (HubSpot, Salesforce)
Data analytics Digital marketing strategy
Email marketing Google Adwords
Google Analytics Lead generation
Omni-channel marketing Pay-per-click (PPC) campaign management
Product marketing SEO and search engine marketing (SEM)
Social media marketing Video marketing

Resume writer’s tip: Use action verbs

Incorporating action verbs adds a dynamic and engaging element to your writing. Proactive language helps the hiring manager visualize your contributions, allowing you to take proper ownership of your professional achievements. That said, avoid using the same verbs repeatedly, as it’s important for each bullet point to have a distinct feel. We’ve compiled a list of action verbs to craft your digital marketing resume:

Action Verbs
Achieved Analyzed
Collaborated Conducted
Created Delivered
Designed Developed
Drove Enhanced
Evaluated Executed
Identified Implemented
Improved Increased
Led Managed
Optimized Oversaw
Performed Planned
Spearheaded  

How To Pick the Best Digital Marketing Resume Template

Choose a resume template that balances clarity and organization. Avoid overly graphic-heavy templates, as they can detract from the content or cause issues with the ATS. Opt for clean, professional designs that emphasize your accomplishments.

Frequently Asked Questions: Digital Marketing Resume Examples and Advice

How do you align your resume with a digital marketing job description?

According to the Bureau of Labor Statistics, the long-term outlook for marketing managers and specialists is exceedingly bright. That said, the most lucrative digital marketing jobs also bring fierce competition. To maximize your chances of securing interviews, it’s essential to tailor your resume to each individual application.

When aligning your resume with a digital marketing job description, analyze the job posting for keywords and required skills, such as SEO strategy, Google Ads, or campaign analytics. Incorporate these terms into your profile, key skills, and professional experience sections. For example, if a company is looking for a candidate with a strong background in content strategy, feature tangible examples of how you analyzed audience demographics to refine brand messaging and drive engagement.

What is the best digital marketing resume format?

The reverse chronological format is ideal for digital marketing resumes. This format prioritizes your most recent and relevant experience, effectively showcasing your career progression and achievements. Even for entry-level roles, it’s better to include internships, freelance work, or academic projects rather than opting for a functional format. A reverse chronological resume makes it easy for hiring managers to see your skills in context and evaluate the value you bring to their team.

Andrew Stoner

Executive Resume Writer and Career Coach

Andrew Stoner is an executive career coach and resume writer with 17 years of experience as a hiring manager and operations leader at two Fortune 500 Financial Services companies, and as the career services director at two major university business schools.

Written by professional resume writers and loved by hiring managers

Resume Templates offers free, HR approved resume templates to help you create a professional resume in minutes. Choose from several template options and even pre-populate a resume from your profile.