As a social media professional, you already understand how to align content and marketing campaigns with target audiences. You can apply this same mindset to craft an engaging resume that stands out in today’s job market. The key is to emphasize how your creative strategies have helped to drive brand awareness, audience engagement, and social followership throughout your career. In this guide, we’ll provide you with all the resources you need to build a powerful social media resume and land your next job opportunity.
Key Takeaways:
Emphasize your marketing expertise: Feature eye-catching accomplishments that demonstrate your ability to enhance brand awareness and refine content strategy for digital marketing campaigns.
Highlight quantifiable achievements: Incorporate hard numbers and key performance indicators (KPIs) to demonstrate your impact on follower growth, engagement rates, sales conversions, and campaign return on investment (ROI).
Use keywords for ATS: Include relevant social media skills and keywords from the job description to achieve compliance with applicant tracking systems (ATS).
How To Write a Social Media Resume
Presentation is essential with any marketing document, and your resume is no different. Before crafting your content, find an optimal layout that displays your social media achievements in a clear and cohesive manner. Your resume template should include the following sections:
Contact information
Profile
Key skills
Professional experience
Education and certifications
1. Share your contact information
Provide your full name, phone number, email address, city and state, and links to your professional profiles, such as LinkedIn or your personal portfolio. Make sure these details are current so potential employers can easily reach out for an interview.
Example
Jane Smith email@example.com | (555) 123-4567 | New York, NY | LinkedIn | Portfolio
2. Write a compelling profile summarizing your social media qualifications
With any social media blog post, you have seconds to grab the reader’s attention before they move on to another piece of content. Hiring managers have limited bandwidth to read through each resume in-depth, so capitalize on this window of opportunity to grab their attention. Leading with an impactful snapshot of your social media marketing expertise sends a clear message to potential employers that you can drive engagement with target audiences.
Senior-Level Profile Example
A results-driven social media director with over 10 years of experience defining content strategies and leading global marketing campaigns for multi-million dollar technology brands. A proven track record of leveraging data analytics and omni-channel marketing to drive revenue growth and support new product launches.
Entry-Level Profile Example
A creative social media intern with one year of professional experience, specializing in content development, brand messaging, and product marketing. A proven track record of defining innovative campaign strategies to drive followership through creative brand storytelling.
3. Add an accomplishment-driven social media professional experience section
Build your professional experience section around your most impressive achievements as a marketing professional. Avoid detailing mundane job responsibilities and instead, focus on crafting engaging bullet points that demonstrate the tangible impact of your social media strategies. Showcase your ability to develop, plan, and execute campaigns that truly resonate with core demographics.
Senior-Level Professional Experience Example
Social Media Specialist, BrewTech Co., Philadelphia, PA | November 2019 – present
Manage social media strategy and content development across Instagram, Facebook, and Twitter platforms, resulting in a 170% increase in engagement within the first year for a multi-million dollar home brewing equipment company
Develop and execute targeted social media campaigns to support three new product launches, contributing to $2.7 million in sales revenue
Analyze social media data and performance using Google Analytics and Hootsuite, optimize campaign strategies, and generate a 17% increase in click-through rates
Entry-Level Professional Experience Example
Social Media Marketing Intern, Green Planet Marketing, Atlanta, GA | January 2024 – June 2024
Managed social media accounts to drive community engagement and sales conversions for eco-friendly brands, increasing followership by 42%
Coordinated with the social media manager to create engaging blog posts and email marketing campaigns, contributing to a 19% increase in web traffic
Collaborated with the digital marketing team to create visuals, marketing collateral, and content for social platforms
Resume writer’s tip: Quantify your experience
Featuring hard numbers and data is essential for any social media resume. As you build out your professional experience section, focus on highlighting metrics that convey your ability to generate value for companies and brands. For example, you might highlight an increase in followership, user engagement, or conversion rates.
Do
“Managed all aspects of social media campaigns, brand messaging, and content strategy to support new product launches for a premiere education technology company, contributing to a 52% increase in online sales over four years.”
Don’t
“Responsible for managing the company’s social media accounts and helped grow followers by a significant margin.”
Resume writer’s tip: Tailor your resume for each application
Customizing your resume for each application is essential, especially when pursuing a social media marketing position. Carefully review the job description and incorporate relevant keywords, skills, and accomplishments that align with the role. For example, if a job description mentions Google Analytics, include a bullet point that details how you utilized this tool to evaluate campaign performance.
What if you don’t have experience?
Even without hands-on experience, it’s still possible to create a compelling resume to help you break into the marketing space. In this situation, leverage academic projects that display your creativity and understanding of key social media marketing concepts. Also feature technical skills to show the hiring manager that you can quickly learn how to leverage marketing tools and platforms.
4. Include relevant social media education and certifications
In addition to your college degree, highlight relevant industry certifications to demonstrate your enthusiasm and genuine commitment to professional development within the social media marketing space. For instance, a Google Analytics certification demonstrates that you’re willing to rigorously analyze data to generate the best results for your digital marketing campaigns.
Education
Template:
[Degree Name and Major] | [Graduation Date]
[School Name] | [City, ST]
Example:
Bachelor of Arts (B.A.) in Communications | May 2020
University of California | Los Angeles, CA
Hootsuite Social Marketing Certification | Hootsuite | June 2021
Google Analytics Certification | Google | December 2022
5. List pertinent social media key skills
To ensure compliance with ATS, you need to build a comprehensive skills section that features key terms from the job description. Incorporate a mix of social media tools, technical competencies, and interpersonal skills to show hiring managers that you’re a dynamic candidate with a wide range of skill sets. Below, you’ll find a list of skills to consider including on your social media resume:
Key Skills
Brand awareness
Brand marketing
Campaign management
Communication
Digital marketing strategy
Facebook Marketing
Google Analytics
Hootsuite
Instagram marketing
KPIs
LinkedIn marketing
Paid search campaigns
Product marketing
Project management
Public relations
Search engine optimization (SEO)
Social media marketing
Sprout Social
Strategy development
Twitter marketing
Resume writer’s tip: Use common action verbs
Use action verbs to describe your accomplishments in the professional experience section of your resume. Start each bullet point with a dynamic verb that allows you to take proper ownership of your contributions. For instance, notice the difference between “assisted the marketing director with digital marketing campaigns” and “collaborated with the social media director to execute digital campaigns.” Changing the opening verb alters how the bullet is interpreted, placing a much greater emphasis on the role the candidate played in driving marketing campaigns.
Common action verbs for social media roles:
Analyzed
Collaborated
Communicated
Conducted
Coordinated
Created
Defined
Delivered
Developed
Drove
Enhanced
Evaluated
Executed
Identified
Implemented
Improved
Led
Managed
Oversaw
Spearheaded
Supported
How To Pick the Best Social Media Resume Template
Choosing the right resume template is important for making a great first impression. As a social media professional, you might be tempted to use a layout that leans heavily on graphic design elements. While it’s important to select a template that captures your personal brand, overuse of color and graphics can often distract the reader from your qualifications and experience. In most cases, it’s best to opt for a clean, simple design that places your content front and center.
Social Media Text-Only Resume Templates and Examples
A results-oriented social media coordinator with three years of experience specializing in content creation, social media strategy, and community management. Proven track record of increasing brand engagement and driving social media followership for fashion and lifestyle brands. Skilled in using data analytics to optimize social campaigns and maximize audience reach.
Professional Experience
Social Media Coordinator
Blush Fashion Co., Chicago, IL | June 2022 – Present
Managed social media platforms, including Instagram, TikTok, and Facebook, increasing followership by 75% in six months
Developed and executed social media content calendars, including posts, stories, and short videos, generating a 40% boost in engagement
Collaborated with the graphic design team to produce visuals and infographics that align with the brand’s messaging and target audience
Analyzed social media performance using Google Analytics and Hootsuite, optimizing content and increasing click-through rates by 22%
Social Media Assistant
Trendsetter Boutique, Chicago, IL | January 2021 – June 2022
Assisted with scheduling and posting social media content across multiple platforms, increasing brand awareness by 30%
Engaged with followers by responding to comments and messages, fostering community interaction and improving customer relationships
Coordinated influencer marketing campaigns, resulting in a 20% increase in online sales during the spring season
Key Skills
Social media strategy
Content creation
Community management
Influencer marketing
Data analytics
Google Analytics
Hootsuite
Education
Bachelor of Arts (B.A.) in Communications
University of Illinois, Chicago, IL | June 2021
Certifications
Google Analytics Certified | July 2022
Hootsuite Social Marketing Certification | August 2021
Why this social media coordinator resume is strong:
This resume is effective because it highlights the candidate’s measurable impact on social media engagement and growth. The bullet points showcase key achievements, such as a 75% increase in followership and a 40% boost in engagement, demonstrating the candidate’s ability to create and manage successful social media strategies.
Cynthia Roberts email@example.com | (555) 234-5678 | Atlanta, GA | LinkedIn
Profile
A creative social media intern with one year of professional experience, specializing in content development, brand messaging, and product marketing. A proven track record of defining innovative campaign strategies to drive followership through creative brand storytelling.
Professional Experience
Social Media Marketing Intern, Green Planet Marketing, Atlanta, GA | January 2021 – June 2021
Managed social media accounts to drive community engagement and sales conversions for eco-friendly brands, increasing followership by 42%
Coordinated with the social media manager to create engaging blog posts and email marketing campaigns, contributing to a 19% increase in web traffic
Collaborated with the digital marketing team to create visuals, marketing collateral, and content for social platforms
Social Media Marketing Volunteer, Georgia State University, Atlanta, GA | July 2022 – present
Coordinated with a team of student volunteers and a faculty advisor to manage Facebook, Twitter, and LinkedIn accounts for the university
Refined content strategy and created high-impact social media to raise awareness of campus news, events, and announcements, resulting in a 10% increase in followership
Key Skills
Content development
Brand marketing
Digital marketing
Community management
Social media analytics
Education
Bachelor of Arts (B.A.) Marketing | May 2024
Georgia State University, Atlanta, GA
Certifications
Google Analytics Certified | June 2024
Hootsuite Social Marketing Certification | June 2024
Why this social media intern resume is strong:
This resume example paints a compelling image of the candidate’s expertise and creativity as a social media marketing professional. Despite being at the entry level, the applicant leverages key marketing internships to show potential employers they have hands-on experience supporting campaigns and defining content strategies.
Joseph Corbin email@example.com | (555) 987-6543 | San Francisco, CA | LinkedIn | Portfolio
Profile
A results-driven social media director with over 10 years of experience defining content strategies and leading global marketing campaigns for multi-million dollar technology brands. A proven track record of leveraging data analytics and omni-channel marketing to drive revenue growth and support new product launches.
Professional Experience
Social Media Director, Highland Marketing Inc., San Francisco, CA | March 2018 – present
Grew brand awareness and followership by up to 250% through comprehensive social media strategies and targeted campaigns for a client portfolio of 17 technology companies valued at $3.2 million
Led a team of 13 social media managers and digital marketing specialists to define content strategy and brand messaging by leveraging data analytics and market research
Analyzed performance data and identified opportunities to enhance campaign execution, resulting in a 39% increase in ROI across paid social media
Social Media Manager, InnovateTech Corp., San Francisco, CA | June 2014 – February 2018
Managed all aspects of social media campaigns, brand messaging, and content strategy to support new product launches for a premiere education technology company, contributing to a 52% increase in online sales over four years
Collaborated cross-functionally with graphic designers and digital marketing teams to define brand visuals and create promote videos in alignment with target audiences
Key Skills
Brand storytelling
Paid social media campaigns
Content strategy
Influencer marketing
Data analytics
Education
Bachelor of Science (B.S.) Digital Marketing | June 2014
Stanford University, Stanford, CA
Certifications
Certified Social Media Strategist | National Institute for Social Media | January 2015
Google Analytics Certified | September 2014
Why this director of social media resume is strong:
This example is an excellent representation of how to approach a director-level resume for social media roles. The bullet points are filled with eye-catching numbers and metrics, effectively showcasing the candidate’s ability to grow followership and drive online sales conversions. They also draw attention to their leadership capabilities, which are essential for an executive position.
A dynamic social media specialist with seven years of experience in digital marketing, Google Analytics, and brand marketing. A proven track record of driving audience engagement and brand awareness for multi-million dollar product lines through data-driven content strategies.
Professional Experience
Social Media Specialist, BrewTech Co., Philadelphia, PA | November 2019 – present
Manage social media strategy and content development across Instagram, Facebook, and Twitter platforms, resulting in a 170% increase in engagement within the first year for a multi-million dollar home brewing equipment company
Develop and execute targeted social media campaigns to support three new product launches, contributing to $2.7 million in sales revenue
Analyze social media data and performance using Google Analytics and Hootsuite, optimize campaign strategies, and generate a 17% increase in click-through rates
Social Media Coordinator, Edge Marketing, Philadelphia, PA | June 2017 – October 2019
Led all aspects of social media operations for six client businesses, aligned content strategies with target demographics, and increased followership by 150% to 220% across Facebook, Twitter, and Instagram
Launched a highly targeted paid social campaign for a vegan food brand, which resulted in a 34% increase in online sales conversions over four months
Tracked performance metrics and conducted market research to refine brand messaging, growing engagement rates by 59%
Key Skills
Social media strategy
Paid social advertising
Google Analytics
Audience segmentation
Brand development
Certifications
Hootsuite Social Marketing Certification | Hootsuite | 2020
Google Analytics Certification | Google | 2019
Education
Bachelor of Arts (B.A.) Marketing Drexel University, Philadelphia, PA | September 2013 – June 2017
Why this social media specialist resume is strong:
This resume example excels in highlighting the candidate’s ability to create innovative brand marketing campaigns that truly resonate with target audiences. The bullet points are descriptive and engaging, providing deeper insights into the types of brands they helped grow.
Frequently Asked Questions: Social Media Resume Examples and Advice
How do you align your resume with a social media job description?
To align your resume with a specific job description, demonstrate how your unique background as a social media marketing professional matches the company’s needs. For instance, if an employer is seeking a candidate with expertise in managing Instagram accounts, provide an example of how you increased followership and engagement rates on this specific platform. If an organization is looking for a social media specialist who excels in data analytics, emphasize how you’ve leveraged KPIs to optimize campaign performance.
What is the best social media resume format?
Reverse chronological is the ideal format for social media marketing professionals. This format places your most recent experience at the top, ensuring that hiring managers can quickly see your career achievements and qualifications. A combination format should only be considered for entry-level candidates who need to prioritize skills, certifications, and education in lieu of a robust work history.
Expert advice:
Include a cover letter with your resume
A cover letter provides an opportunity to expand on your experience and explain why you’re the ideal fit for the role. When writing your cover letter, tailor it to the job you’re applying for and mention any notable achievements or unique skills that you couldn’t fully explain in your resume.
Andrew Stoner is an executive career coach and resume writer with 17 years of experience as a hiring manager and operations leader at two Fortune 500 Financial Services companies, and as the career services director at two major university business schools.
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